My wife and I are unscientifically (and not very accurately) trying to nail down whether or not Hulu has actually increased the average amount of commercials they show per show or per household per session since they announced their new ad free service. Truth be told, it makes business sense if Hulu is in fact upping the amount of commercials they show for regular Hulu Plus subscribers now vs before they announced the new subscription; but it's still pretty shady of them if they are. If, and let me stress that's a big IF, they are increasing the hassle on customers who have decided that they like the service the way it is and don't see the need to buy a more expensive subscription they ought to be ashamed of themselves. If they resisted that temptation, good on them! To be perfectly honest, we're probably going to pay for the ad free service once they get their buffering issues fixed in our area. To us, $12/month still isn't super expensive when you consider that Hulu is essentially our cable TV replacement when it comes to all of the shows we like to follow and watch the same week they air. Tack on the fact that we can now do that without commercials, something we STILL had to put up with back when we were paying over $150/month for cable and internet *shudder* and this is actually a pretty darn good deal! However comma... being the principled individuals that we are, if it turns out Hulu is showing more commercials to push people to purchase the new ad free subscription, we plan to hold off on purchasing the ad free version in protest until it stops. Does anyone have any data or info on the subject that points to a more definitive answer than my own perception that it "seems" like the amount of commercials has increased? P.S. If you are considering opting for the commercial free version, you should know that there is a caveat to the "no commercials" claim... Here's the fine print from Hulu's signup page: So, in other words, be careful. This may be just the tip of the iceberg and that list of shows may increase arbitrarily and without warning. So people who have paid for the 'not actually no commercials' subscription may find themselves seeing commercials on the majority of shows they watch since the content providers are still in charge.